单选题
An automaker is facing financial difficulties. The vice president of marketing has determined that the root of the company’s problems is low brand loyalty. The vice president proposes, there- fore, that the company begin an aggressive advertising campaign focused on children aged from three to eight years. By securing strong brand recognition with this demographic, he argues, the company will have an advantage when these customers reach an age when they can buy cars. Which of the following, if true, raises the most serious doubts about the vice president’s proposal?
发布日期：2022-05-22
Studies have shown that children are an important factor in the car-buying decision for 75 percent of parents with children under 18 years of age.
The financial difficulties facing the company will result in the company’s declaring bankruptcy within five years if the difficulties are not addressed effectively.
The company’s most recent advertising campaign, focused on the theme of “Rev up your life,” has received positive ratings from the demographic aged 18 to29.
Children are accustomed to viewing ads for car toys while watching their favorite television programs, so ads for actual cars will appeal to them.
The vice president who made the proposal has only one year of experience in the automotive industry, but has spent more than 20 years in the financial services and children’s entertainment industries.
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