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剑桥商务英语证书考试(BEC)

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单选题 Smart cards are like ______ cards.

A

Telephone

B

Identification

C

Interactive television

D

Golden tax

单选题 When putting changes into practice, if emotions of employees draw all the attention,

A

employees will be grateful to leaders.

B

the workplace will present a new appearance.

C

leaders will be considered nice and easy-going.

D

any change will never be carried out.

问答题 Passage 9Questions 19-33   ● Read the findings below on psychology of consumption.   ● Choose the best word to fill each gap from A, B, C or D on the opposite page.   ● For each question 19-33, mark one letter (A, B, C or D) on your Answer Sheet.   ● There is an example at the beginning, (0). Pricing and the Psychology of Consumption  Ask any executive how pricing policies influence the demand for a product or service, and you’ll get a confident, well-reasoned reply. Ask that same executive how pricing policies affect consumption—the (0)______. to which customers use products or services that they’ve (19)______ for—and you’ll get a muted response at best. It is found that managers rarely, if ever, think about consumption when they (20)______ prices and that be an (21)______ oversight.   For many executives, the idea that they should (22)______ consumers’ attention to the price that was paid for a product or service is counterintuitive. Companies have long (23)______ to mask the costs of their goods and services in order to boost sales. And rightly (24)______ —if a company fails to (25)______ the initial sale it won’t have to worry about consumption. To promote sales, health club managers encourage members to get the payment out of the (26)______ early; HMOs encourage automatic payroll deductions; and cruise lines bundle small, specific costs into a single, all-inclusive (27)______   However, executives may be discouraging consumption when they (28)______ those pricing practices. People are more (29)______ to consume a product when they are (30)______ of its cost—when they feel ‘out of pocket’. But (31)______pricing practices such as advance sales, season tickets, and price bundling all serve to mask how much a buyer has (32)______ on a given product, decreasing the likelihood that the buyer will actually use it. And a customer who doesn’t use a product is unlikely to buy that product again. Executives who (33)______ those pricing tactics without considering their impact on consumption may be trading off long-term customer retention for short-term increases in sales.   19. A. funded     B. paid      C. bought   D. expended   20. A. set      B. decide      C. resolve  D. settle   21. A. costly     B. expensive    C. dear    D. luxurious   22. A. pull      B. drag       C. draw    D. get   23. A. found     B. searched    C. sought   D. gone   24. A. as       B. thus      C. for    D. so   25. A. produce     B. construct    C. build    D. make   26. A. road      B. way       C. line    D. path   27. A. money      B. cash       C. fee    D. pay   28. A. put       B. apply      C. carry   D. do   29. A. probable    B. likely     C. possible  D. sure   30. A. aware      B. clear      C. familiar  D. conscious   31. A. common     B. same      C. ordinary  D. similar   32. A. afforded    B. cost      C. used    D. spent   33. A. engage     B. appoint     C. hire    D. employ

单选题 What does the passage mainly discuss?

A

Rules and regulations of advertising.

B

Learning how to spot advertising puffs.

C

Advertisements.

D

The agency regulating the content of advertisements.

问答题 Passage 1Questions l—7   ● Look at the statements and the company news reports below.   ● Which news reports(A, B, C or D)does each statement 1—7 refer to?   ● For each sentence1—7, mark one letter(A, B, C, or D)on your Answer Sheet.   ● You will need to use some of the letters more than once.   Example:   0 The applicant need have a skill of communication.   1. This job would be unsuitable if you were looking for long—term employment.   2. In this job, you would have to report to more than one person.   3. In this job, the official working hours will change from week to week.   4. Previous experiences is actually not required for this job.   5. The successful applicant must be prepared to work long hours for this job.   6. This company likes to promote people from within the firm.   7. The knowledge of computer skills would help you get this job.   A   Marketing Secretary   We are seeking a brilliantly organised and mature department secretary to act as PA to the Head of Marketing and provide administrative support to three other busy department heads. The successful applicant must have strong secretarial skill and knowledge of up-to-date information technology. A good sense of humour and excellent communication skills are essential.   B   Science Marketing Assistant   This Position would suit a recent science graduate with an interest in developing a career in marketing in publishing environment. Marketing experience is preferable but not essential as full training will be given. The company also has a strong internal recruitment policy.   C   Assistant Museum Manager   Reporting directly to the Manager. Your role will be to help improve visitor services. The flexible 35-hour week will regularly involve working weekends and evenings. Previous experience of working in a similar role is required. This is initially a one-year appointment but may be extended.   D   International Management Consultant   Suitable bilingual applicants will have worked in a similar position here or abroad for at least two years. Excellent communication and presentation skills are vital, as is the willingness to invest the necessary time in order to succeed in a highly competitive and challenging market.

问答题 Passage 6Questions 34—45   ● Read the article about choosing an agent.   ● In most of the lines 34—45 there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct.   ● If a line is correct, write CORRECT on your Answer Sheet.   ●If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.   Government’s Role in Trade   0. The government could either encourage or discourage certain industries, both   00. domestic and foreign. In general, most government actions are to taken to   34. protect domestic industries and to restrict the activities and of foreign   35. industries in the host country. Government competition participation in   36. business activities varies widely. Many governments profitable own or   37. control key domestic industries such as on energy, communication, and   38. transportation. As a percentage of gross national product, government   39. expenditures in l 989 range from 25% to 60% in most non-socialist countries.   40. A nation with a large government spending population in its gross national   41. product has a strong government role in economic consumer activities.   42. According to the theory of comparative advantage, free trade among all   43. nations increases of the total production and availability of goods in the world   44. market. Free maintain trade and international competition should promote   45. efficiency in production and allocation of resources, improve the quality of goods, expand the worldwide market, and raise the living standards of all nations concerned.

单选题 What does “puff up” in the first paragraph (Line 2) mean?

A

tell lies about.

B

speak too highly of.

C

praise.

D

evaluate.

单选题 Many investors buy and sell shares via the Internet because it is

A

far cheaper.  

B

much easier.    

C

more exciting.    

D

a lot safer.

单选题 From the passage we can infer that the passage is probably selected from______.

A

a speech to business leaders

B

a speech of a manager to his staff

C

an article in a popular magazine

D

a movie

单选题 According to the fourth paragraph, the discovery of some experts disapproves the belief that loyal customers

A

recommend the products to other people.

B

are sensitive to the price of the product.

C

need less service provided by a company.

D

contribute more to the image of a company.

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