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信用卡发卡机构应慎重选择发卡营销外包服务商,并严格约束与其之间的外包关系,具体应该做到哪些?

发布日期:2022-06-05

信用卡发卡机构应慎重选择发卡营销外包服务商,并严格约束与其之间的外包关系,具体应该做到哪些?

试题解析

营销外包

营销外包不仅是一种商业工具,更是一种全新的商业思维。营销外包是企业将营销活动尤其是渠道的开发与管理全权委托给一个拥有专门技能和网络的外部机构,企业只是在战略上进行全程监控和规定收益回报的下限,其他的营销风险全部由外包机构承担;加之将生产、人力资源管理、财务管理等价值链环节也外包给了专业的外部机构,企业可以将核心能力集中于“产品研发+品牌经营”的关键性领域,以获取巨额“净值”回报。

中文名
营销外包
平台
互联网
外文名
Marketing Outsourcing

发卡

发卡是一种起到将头发夹起来以得到固定发型效果、装饰头发作用的简单工具,一般为具有一定弹性的塑料或金属制品。

中文名
发卡(qia)
作用
固定发型、卡住碎发
分类
森林发卡、樱桃发卡、桂花发卡
适合人群
女生
外文名
Hairpin
构成
定弹性的塑料或金属制品
性质
饰品

慎重

慎重,读音shèn zhòng,汉语词语,意思为谨慎持重,谨慎认真。

中文名
慎重
拼音
shèn zhòng
外文名
cautious
解释
谨慎持重;谨慎认真

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